Cosmetic features
The whitening serum makes skin clear and bright and more beautiful than the skin you were born with.
Experience newborn skin with HERA White Program Effector, which has been created based on in-depth research on the skin of Asian women and ranked first in the Korean Whitening market.*
- 2013.3.25~2014.3.24 / KANTAR WORLDPANEL
The secret of skin whitening inspired by the life of twins for skin that is brighter than ever
Environmental factors can mean that even twins can have different skin types. In other words, even inherited skin qualities can manifest themselves differently depending on the person’s living environment. HERA is using this insight to launch new whitening care that controls even acquired skin-whitening habits.
Cell-Bio Epigenic™ – HERA’s innovative whitening ingredient
Through years of research conducted with Korean dermatologists, HERA discovered a factor that controls the pigmented area of Asian skin. HERA uses this factor in Cell-Bio Epigenic™, which integrates the skin whitening technologies of AMOREPACIFIC to offer an integrated Bio Whitening Solution that makes the skin healthier and brighter from the core.
Korea’s bestselling brightening essence validated through surveys from Korean and Chinese consumers
Testimonials of 100 consumers that are in pursuit of clearer skin
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Skin Clarity Noticed radiantly glowing skin from deep within.
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Glowing Skin Tone Experienced a lightened skin tone.
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Blurred Freckles/Blemishes Observed the fading of freckles and blemishes.
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Even Skin Tone Witnessed a polished, refined complexion.
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Reduced Discoloration/Redness Experienced the significant diminishment of skin discoloration and redness.
- Korea | After about a week into using the product, I looked at myself in the mirror after cleansing and saw that my skin tone had drastically improved and that a brighter complexion was revealed.
- China | After application, it was wonderful to notice that my skin tone looked more brightened, radiant andevened out.
- China | When looking at myself in the mirror, I can see that my skin is more resilient and translucent.
- China | My friends have complimented the healthy glow and drastic improvement in my skin tone, and have asked what products I use.
- Customer satisfaction survey conducted from December 24, 2014 to January 9, 2015. / Target Group: Chinese consumers who desire a solution to brighten the skin / Research Institute: Ipsos SA
Main ingredients
Cell-Bio Epigenic™
It is an innovative key ingredient in HERA’s skin whitening technology that controls the manifestation of skin whitening by surpassing the formation of melanin and moisturizing the skin.
How to use
How to apply
Put an adequate amount on the back of your hand and apply all across the face after using WHITE PROGRAM RADIANCE EMULSION.
Use
0.3ml (pump twice)
Shelf life
- Use within 12 months from opening.
- Keep the product at 10~30ºC away from direct sunlight.